Your brand, as files that belong to you.
Strategy, logo, colours, typography, tone of voice and a living design system. All delivered in your name, as a web page and a design.md that any developer or AI agent can read.
Source files in your name Three modes: light, dark, colour No subscription
The three essentials
As files, in your name
Logo sources, tokens, templates: everything sits in your archive, not ours.
A system, not a PDF
Tokens, components and three colour modes: the brand applies itself to every page.
Readable by an AI
The design.md describes the brand in plain text: an agent reuses it without guessing.
Eight deliverables, all in your name.
Each deliverable is written into the quote, with its formats. At the end you hold the files, not a link to our tool.
Strategy and positioning
Who you exist for, what sets you apart, your promise in one sentence. Written down, not just discussed.
Logo system
Primary and secondary logo, mark, mono and vertical versions, clear space, as SVG and PNG.
Colour and typography
A palette with checked contrast (AA), a pair of typefaces, a type scale and the rules that go with it.
Living design system
Tokens, components with every state, light, dark and colour modes, accessibility built in.
Tone of voice
How you speak: words to keep, words to avoid, examples for the site, emails and social media.
Web guide and design.md
A web page to share with your team and a file that developers and AI agents read as it is.
Ready-to-use templates
Social posts, documents, email signature: editable files, already in your brand.
Key handover
Every source file in an archive in your name, with a session to show you how to use them.
A living system, not a PDF asleep in a drawer.
A PDF guide is out of date the day after it is handed over. We deliver the brand as a system: named values, ready components, rules the code applies on its own. Change a colour and it changes everywhere.
- Tokens for colour, spacing, radius, shadow and motion
- Components with every state: rest, focus, error, disabled
- Three modes, light, dark and colour, with checked AA contrast
- Accessibility built in: visible focus, reduced motion, text at 200%
A brand every AI and every developer can read.
Next to the web page, a plain-text design.md file describes colours, typefaces, components, tone and what to avoid. You drop it into your repository: Claude Code, Codex, Cursor or a new provider pick it up without asking you anything.
- Plain text, versioned with your code
- The same values as the web page: one source of truth
- Reusable by any provider, not only us
This site is our own Brand DNA.
Every page you are reading is built from the SOGNI DIGITALI design system, the same kind of deliverable you will receive. Switch the theme at the top of the page: the three modes you see are the ones we deliver.
- 29 sections
- from colours to emails, via the PWA
- 3 modes
- light, dark and colour
- 3 languages
- English, French, Italian
- 1 design.md
- read by our coding agents
DON'T RENT YOUR TECHNOLOGY. OWN IT.
Five steps, from conversation to files.
- 01
Free diagnostic
30 minutes to understand your business, your customers and what already exists.
- 02
Strategy
A workshop to set positioning, promise and tone. We write it down, you approve it.
- 03
Directions
Two or three visual directions on real screens: site, phone, document. You pick one.
- 04
System
Logo, palette, typefaces, components and templates, in all three modes. Revision rounds written into the quote.
- 05
Key handover
Web guide, design.md and source files in your archive. We step back.
On your side
Not much, but early.
- One person who decides and approves
- What already exists: logo, documents, photos
- Two or three brands you admire, and one you avoid
- Your customers: who they are, how they talk
Not included
We say it before, not after.
- Trademark filing: handled by your lawyer
- Photo and video shoots
- Printing and physical materials
- Paid typeface licences: bought in your name if needed
About Brand DNA.
Can I order Brand DNA without a website?
We already have a logo. Do we have to change it?
What exactly do we get at the end?
What is a design.md, and what is it for?
How long does it take?
A brand you own, not one you rent.
Tell us about your project: 30 minutes, free, no commitment.
